Persuasion

The Five Silent Sales Kickoff Killers (And How to Avoid Them)

The Five Silent Sales Kickoff Killers (And How to Avoid Them)

Balance your SKO with four critical quadrants: Align, Connect, Motivate, and Train.

Jan 28, 2026

The Veblen Effect: Why raising the price can raise demand

The Veblen Effect: Why raising the price can raise demand

Why price, scarcity and choice can influence our purchasing decisions.

Oct 7, 2025

The Psychology of Influence: Evidence-Based Strategies Every Leader Should Know

The Psychology of Influence: Evidence-Based Strategies Every Leader Should Know

Discover three actionable steps that can genuinely transform how effectively you influence and lead others, all back by research.

Sep 1, 2025