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Most people think negotiation is about winning.

The best leaders know it is about alignment.

Whether you are negotiating a deal, a salary, a contract, or a timeline, the words you choose shape not just the outcome, but the relationship that follows. And in business, relationships often outlast the deal itself.

As Chris Voss puts it,

“You don’t get what you deserve, you get what you negotiate.” The question is, how do you negotiate in a way that moves things forward without creating friction?

Chris Voss, American Author

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